Meet the small business owners who are making one-of-a-kind clothes out of Eagles gear.

One designer said, “There must be a way to make women feel powerful and sexy while wearing athletic attire.

At Birds tailgates, “hot girl” sportswear like kelly green sweatshirts with elastic hems and leather jackets with Eagles patches has started to replace the standard NFL jersey.

For many of the women who go to Lincoln Financial Field and the parking lots near it, the new trendy Eagles gear is a welcome change from the big Pro Shop clothes they were sold in previous seasons.

Frustrated by the lack of stylish clothing options, a few local artists have made businesses out of turning standard gear into designs that let fans show more of their own style.

“I’m a big Philadelphia Eagles fan, and I noticed that every time I went to a game, women were wearing baggy sweatshirts and jerseys,” says Devon Mellul, who runs an online clothing store in Philadelphia called DevineSportsWear. “I just thought, “There has to be a way to make women feel powerful and attractive in sports attire.'”

Mellul is one of many designers in the Philadelphia area who find old Eagles gear at thrift stores and repurpose or rework it into statement pieces you can wear in the club and in the stands. And because so many of these Instagram-worthy outfits are made from used clothes that have been reworked, they are different from what you can buy off the rack.

“Everyone wants something unique,” said Ellie Rosen, the owner of the clothing company Snipteez, which makes clothes from old ones. “Nobody wants to dress alike; everyone wants to stand out from the crowd.”

Here’s a look at how three designers are combining fashion and football, one sweatshirt at a time.


215 Upcycled

Isabella Dahrouch, the founder of 215 Upcycle and a student at Temple University, got her start in secondhand fashion by giving her friends new looks for tailgating.

In 2019, Dahrouch said she would look for Eagles, Phillies, and Flyers gear at thrift stores and then bleach, tear, or crop it “to make it more fun to wear.”

As the demand for her work grew, Dahrouch turned her passion project into a real storefront where she could sell sustainable sportswear to more people than just her college best friends.

Even though Dahrouch also makes “going out” tops, custom jeans, and Harley Davidson gear, most of her sales come from her patchwork Eagles t-shirts and custom jackets.

Prices vary from product to product, but are usually between $25 and $50.


She said that Mellul’s clothes are made to make women of all shapes and sizes feel strong. They include everything from old Eagles sweatshirts with tie-dye details to jerseys with elastic waistbands.

“Women should prioritise fit, she continued. Not just small, medium, or large, my garments flatter your waistline and highlight the talents God has bestowed upon you.

Mellul works hard to make sure that each of her products is different from the last and from what is already on the market. This season, the brand’s repurposed kelly green and black sweatshirts have sold especially well, but the designer is also expanding into Flyers and Sixers gear.

I modify the whole thing, not just certain portions, according to Mellul. I also try not to create the same thing more than once since each old item is unique.”

Customers who want to buy a DevineSportsWear original can keep an eye on the brand’s Instagram page, which Mellul regularly updates with new pieces, and send her a direct message (DM) to buy. All sales are final.

Shipping costs are between $75 and $130.


Rosen started reusing clothes when she was a sophomore at Penn State. She would tie-dye, crop, distress, and bleach Nittany Lions spiritwear for other fans to wear to tailgates.

Slowly, people began complementing me at tailgates and saying, “Oh, well, you should make me one! “, she recalled. “I would cut my own T-shirts and get inspiration on Pinterest.

Rosen has moved to Philadelphia and quit her corporate job to do upcycling full-time. She still gets her ideas from sports.

Eagles fans are especially interested in Rosen’s line of color-blocked long-sleeve tees right now. Rosen said that she adds the sleeves from something else she found at a thrift store, so that no two designs are the same.

Rosen suggests that customers who are interested turn on post alerts for Snipteez’s Instagram page, where she posts about new items. She said there aren’t many of them and they sell out quickly.

Prices range from $45 to more than that, depending on how old the item is.

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